As a part of SYKES’ (www.sykes.com) constant initiative to improve their candidate experience and optimize their recruitment efforts, they realized that candidates needed a faster application process to provide an engaging candidate experience. Traditional applications coming via Facebook messaging are often impacted by the manual ability to respond to all incoming inquiries within a short turnaround time, which not only impacts the candidate experience but also their engagement with the application process. By adding Stanley, the recruitment chatbot, to their Facebook career page, SYKES has been able to build a more “friendly” candidate experience while significantly increasing the response rate of handling all incoming inquiries — instantaneously!
What Stanley does for SYKES…
Making it easier for candidates to apply
Candidates have increasingly busy lives, commuting to work, running from place to place, meeting friends. Finding the time to come for an interview, or even to schedule a phone call can be a challenge. By allowing them to complete the interview via Facebook Messenger, SYKES makes it easy for them to apply anytime, anyplace, whether they are on bus, at home, or taking a 5-minute break at their current job.
Instant handling of all incoming enquiries
Stanley allows SYKES to segregate and attend to all incoming inquiries — whether they are from a New Job Applicant, from an Applicant following up on his application OR from an Existing Employee. Inquiries are then routed through different workflows to organize these into appropriate categories and candidates are provided with instant responses.
Allowing candidates to stay within Facebook
Candidates can complete the whole application process without ever leaving Facebook. No need to download any software, no need to visit a third-party website. This convenience increases the conversion rates and reflects positively on SYKES as an employer, illustrating its desire to offer its people the best user experience.
Making candidates shine
By allowing candidates to talk about themselves using audio, Stanley makes it easy for candidates to talk about themselves in their own words. At the end of their interview, Stanley allows candidates to submit a video message. This is an easy, non-intrusive way for candidates to stand out for the crowd and establish a visual connection with the recruiters.
Building a growing talent community
Once an interview is completed with Stanley, the Facebook Messenger communication channel is open, which means SYKES ’ recruitment team can use Talkpush system to write back and forth to the candidate to qualify them, validate their suitability further, and invite them for a face to face interview. By connecting with them on Facebook Messenger, SYKES is now guaranteed a 99%+ read and open rate on all its communications to the candidates, without incurring any of the telecom charges they would get via SMS.