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February 2017: Nobody reads emails

We all receive too many emails. That’s why email marketing is such a dead end, particularly when it comes to recruitment where a personal touch is expected. In our daily lives, we have all turned to messaging apps (Facebook, WhatsApp, WeChat, …) to keep the conversation going with the people who matter to us. Talkpush is working to make a similar connection possible between employers and candidates.

In this pursuit, we have achieved a key milestone with the release of our Quick Reply feature, which allows recruiters to send personalized templated messages over Facebook Messenger to groups of candidates with just a few clicks. We believe this will become a huge hit as recruiters learn to use it to increase candidate engagement.

This is all part of designing an awesome recruitment process, a core element of the employer brand, as I argued in my recent post. This and more below…

 

NEW FEATURE

Chasing talent with just a few clicks

We’re thrilled to release a much-awaited feature: the Quick Reply. This discreet option on the bottom right corner of your main Talkpush interface is a very powerful tool, which lets you send dozens or hundreds of personalized messages via Facebook Messenger (or SMS) with just a few clicks. See the 3-minute video here.

 

OPINION

 

3 Rules for your Recruitment Process

Long applications forms. Slow response time. Lack of transparency. These are the symptoms of a recruitment process which puts candidate needs second to those of the employer. A poor candidate experience typically results in a depleted talent pool, which is why smart recruiters design (…)Read on here

CLIENT SPOTLIGHT

SYKES welcomes Stanley the recruitment chatbot

As SYKES wanted to offer its candidates from Facebook a faster application process, it decided to bring in Stanley, the recruitment chatbot. Stanley is now busy collecting data and delivering a better candidate experience. Read on here.

EVENT: CAPE TOWN

 

Recruitment Hacks Series arrives in Cape Town on March 14!

Our Recruitment Hacks event series is coming to Africa! I cannot express how pumped I am to be hosting this event in Cape Town on March 14, with our local partner BPESA. Recruitment thought leaders welcome! Sign up here.

 

YOU NEED TO KNOW THIS…

  • See what acquisitions the big HR tech companies are making in this map.
  • Live video is the new killer app of social recruiting… Read here.
  • Tim Sackett even wonders how long until we begin broadcasting live from the interview room? Read here.
  • The state of talent relationship marketing in 2017: much progress to make! Read here.
  • The Birth of Chatbot Marketing. Read here.
  • Hospitality recruiting leaders talk about what it takes to attract superstar millennials. Read here.

 

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