Afni realized that candidates were eager to showcase their talent in a less formal manner than the traditional job application form. By adding Stanley the recruitment chatbot to their Facebook career page, they were able to build a more friendly candidate experience.
What Stanley does for Afni…
Making it easier for candidates to apply
Candidates have increasingly busy lives, commuting to work, running from place to place, meeting friends. Finding the time to come for an interview, or even to schedule a phone call can be a challenge. By allowing them to complete the interview via Facebook Messenger, Afni makes it easy for them to apply anytime, anyplace, whether they are on bus, at home, or taking a 5-minute break at their current job.
Allowing candidates to stay within Facebook
Candidates can complete the whole application process without ever leaving Facebook. No need to download any software, no need to visit a third-party website. This convenience increases the conversion rates and reflects positively on Afni as an employer, illustrating its desire to offer its people the best user experience.
Making candidates shine
By allowing candidates to talk about themselves using audio, Stanley makes it easy for candidates to talk about themselves in their own words. At the end of their interview, Stanley allows candidates to submit a video message. This is an easy, non-intrusive way for candidates to stand out for the crowd and establish a visual connection with the recruiters.
Building a growing talent community
Once an interview is completed with Stanley, the Facebook Messenger communication channel is open, which means Afni’s recruitment team can write back and forth to the candidate to qualify them, validate their suitability further, and invite them for a face to face. By connecting with them on Facebook Messenger, Afni is now guaranteed a 99%+ read and open rate on all its communications to the candidates, without incurring any of the telecom charges they would get via SMS.