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The Winning Formula Generating High - Quality Leads at Minimal Cost with FB Lead Ads and Messenger in the Philippines

May 14, 2024
5 min read
Facebook Lead Ads have become the norm in lead generation for the Philippines, praised for their cost-effectiveness and ease of use. Candidates can instantly share their pre-populated detail...
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      5 min read
      Ivanha Paz
      Ivanha Paz
      Content Writer at Talkpush

      Talkpush’s Recruitment Hacks in Mexico City Brings Together Industry Leaders

      Ready to level up your recruitment?
      Let’s jump on a call and explore how Talkpush can help your team.

      Citibanamex, Adecco and Elektra discuss how to build a candidate-centric culture.

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      Every year we host several events around the world with the intention of bringing together recruitment professionals to discuss the latest technology and best practices. For us, the greatest benefit is to provide local markets with the opportunity to network, share ideas and establish alliances. We couldn’t be happier with the success we’ve had over the years, Recruitment Hacks has become a global community full of people passionate about improving their processes and providing the best candidate experience — and it continues to grow.


      Last Thursday we launched our first Recruitment Hacks in 2020 in Mexico City, “How to Build a Candidate-Centric Culture” and it was great! Around 70 HR professionals showed up to hear talks from the experts at companies such as Citibanamex, Adecco and Elektra. They also had the opportunity to mingle, have drinks and enjoy a few canapés, which is always a plus 😉

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      But if you missed it, not to worry! Here’s a quick recap with pictures and highlights:


      Emilio Ondarza Villar Vice President of Acquisition of Strategic Talent at Citibanamex told us about the future of work and what we can do to prepare and establish solid relationships with talent while technology continues to evolve at warp speed. According to Ondarza Villar, Human Resources needs to keep up the pace with other industries, in order to continue meeting the needs of the candidates. As an example he talked about millennials and Gen Z, these guys aren’t happy with just having a job. They want to know that their company is socially responsible and that they will be provided with opportunities to learn in their workplace.

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      “What we previously thought was linear no longer exists. Everything is ambiguous and changing and that greatly impacts human resources. ” — Emilio Ondarza Villar

      Edgar Rojas Fuentes, National Director of Services at Adecco Mexico spoke of the importance of investing time and resources in each hire. In today’s market, the competition is dictated by candidates, so it’s imperative to give them proper attention. Not only to give them the best experience but also to discover important traits and values that aren’t visible in a resume.


      “You have to learn to listen to the candidate, a key question in an interview: is there something that I haven’t asked you and that you consider important that I should know?”  — Edgar Rojas Fuentes

      Leví Barbosa, Talent Operations and Strategy Manager, made a parallel that is increasingly gaining recognition - marketing and recruitment.


      “Talent Acquisition is practically already marketing. We have leads, we move them through a funnel. That means we have to be emotionally intelligent with candidates and take extra care of employer branding." — Leví Barbosa

      Last, but not least, Gabriel Hernández Calderón, Director of Culture and Communication at Elektra, talked about the 3 main qualities that candidates need to fulfill in order to be hired, and the steps employers can take to ensure that they meet them.

      1. They have to love you

      2. They have to know how (be talented)

      3. They have to be able (they must have the skills and personality to do the job)

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      "If you make sure that your candidates fall in love with your process by providing them with a delightful experience you will not only have new employees, you will have brand ambassadors." — Gabriel Hernández Calderón

      We want to take this opportunity to thank all the attendees and presenters who made this evening such a pleasant, productive and fun time. Thank you for continuing to grow our Recruitment Hackers community.


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      Leví Barbosa, Talent Evolution 




      Edgar Rojas Fuentes, Ponencia



      Emilio Ondarza Villar, The Future of Work



      Gabriel Hernández, Storytelling with a Purpose




      We hope to see you at our next event! For more info on upcoming events in cities like Manila, Australia and San Jose visit our page: