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June 2016: Google Cloud Speech, Facebook Leads Ads and SMS Apply

This month, we’re excited to release some new technologies to the world of recruitment. First, we’ve fine-tuned our integration with Facebook Lead Ads, a very effective advertising tool which we’ve used extensively to source talent in recent months. We’ve also released the “SMS Apply” feature, which allows candidates to apply for a job via SMS, a useful tool to support billboard and online advertising. Additionally, we’ve integrated Google Cloud Speech to our software, a timely upgrade as speech-enabled data capture is quickly becoming the interface of choice for consumers. Finally, we’re proud to announce the launch of our European office in London.


As you can see, we’re keeping busy. Please keep us posted if things are heating up on the recruitment front. We’re always keen to get even busier!




How to source effectively on Facebook
Last year, Facebook released the Facebook Lead ads. With those, candidates can fill a form and apply without ever having to leave Facebook, and without having to type in their personal details (that data is grabbed from Facebook directly). This results in much improved conversion rates (and thus lower advertising costs). Read on to find out how to leverage this tool with Talkpush in my recent how-to blog post.




Attract candidates with “SMS Apply”
Talkpush customers can now activate a dedicated phone number for their candidates to apply to by sending an SMS. Candidates can simply SMS their name and campaign number and will be automatically added to a particular Talkpush campaign and receive a phone call immediately. This new feature allows employers to leverage and track their billboard advertising. Find out how to use this feature here.




Powered by Google Cloud Speech
Have you noticed an improvement in the quality of the text transcripts Talkpush generates after each phone interview? That’s because we switched our engine to the new Google Cloud Speech API earlier this month. With the speech rate of most candidates in the 30 to 80 word per minute, and average reading rates at 300 WPM, recruiters can save a lot of time by doing a first screening based on text transcript. Read on here.


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